MTV Sux. They used to be cool*. So it is with everything. The little guy with a new idea that hasn’t the recognition it deserves pounds it out and becomes the establishment himself. In this way, a new thing to rage against appears. If MTV stayed cool, then cool would be stale. We would all be satisfied just enough to not start a revolution like the proletarian happy with their socialist reforms. So it is good that people/entities/tribes become complacent after they have done great things ~> it allows the rest of the world to catch up and take their stab.
*this is true of other MTV networks, such as Nickelodeon. Remember Ren & Stimpy? You Can’t do that on Television?