Open Source » Blog Archive » Dan Ariely: Confronting Irrationality
Monday, July 14th, 2008Open Source » Blog Archive » Dan Ariely: Confronting Irrationality
Here’s a good talk on radio open source (an island of interestingness in a vast sea of trying to make a routine election sound like an earth-shaking event - it’s not, people!!!) Ariely talks about how we should take into account limits of human rationality when deciding public policy and dealing with disputes. This is a pretty obvious idea, yet no one seems to be willing to accept it. Why? Is it creepy to think of our brains as somehow flawed? His analogy of how we make mittens for hands prone to cold to how we should adjust policy to how brains really work (not outmoded models about how they work) is quite apt.
This science of studying human irrationality (psychology, heh), combined with recent advances in game theory, represent a new frontier in bringing about positive social change. Social philosophies are no longer bounded to primitive psychology and sociology that is just-almost-right-but-not-quite. Marx’s logic was quite sound, but he missed important points about human nature. Now that we are understanding more and more where people make solid decisions and where they don’t, and we have models for how games are played rationally with competing interests, we can develop theories of history that are for once accurate! We can harness the same forces that make Americans obese and put them to positive use (like making Americans thin).
The flip side is that these sciences also represent new frontiers in controlling people. It’s no secret that businesses use consumer irrationality to derive profit (supersize for 50 cents.. you don’t really want all that extra food and yet…) and missionaries utilize the fact that a vast distance between carrot and stick convinces absolutely, even without a shred of evidence for the carrot nor the stick (there I go knocking on missionaries again. I’m on a roll!) and so on… People are pretty immune to these things once the trick is discovered, but I can’t help but fear for what will happen when the tyrannical entities of the world (like the “People’s” Republic of China) become all the more sophisticated…