It seems the likes of Urban Outfitters and Hot Topic have a pretty foolproof formula – sell things that remind people in their 20s of their childhood and they’ll think it’s “cool” and buy it up. Actually, this music video is kinda cool, but I almost feel like they didn’t come up with the idea of making music using NES’s sound chip (probably..) and representing pixels with Legos. Rather, the idea was just floating in the air already  (you know, like all of my “original” ideas).