This is the component of a sensory experience that one might mistakenly see as not changing the nature of it – intensity. Louder music isn’t the same music, but louder. It’s different music. A “pleasant” smell is so often nothing but a subtle smell and the opposite with bad and pungent smells. A woman who, noticing her perfume smells good, decides to bathe in it, and your typical modern sound mastering engineer who obsesses with making music loud neglects this fact.

Oh yeah, and how good coffee tastes is well correlated with how hot it is, but that actually has nothing to do with what I’m talking about here.